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Why We Fail

Why We Fail
Author : Victor Lombardi
Publisher : Rosenfeld Media
Total Pages : 249
Release : 2013-07-15
ISBN 10 : 9781933820590
ISBN 13 : 1933820594
Language : EN, FR, DE, ES & NL

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

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