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Customer Relationship Management Strategies in the Digital Era

Customer Relationship Management Strategies in the Digital Era
Author : Nas?r, Süphan
Publisher : IGI Global
Total Pages : 322
Release : 2015-03-31
ISBN 10 : 9781466682320
ISBN 13 : 1466682329
Language : EN, FR, DE, ES & NL

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

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