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Matchmakers and Markets

Matchmakers and Markets
Author : Yi-Cheng Zhang
Publisher : Oxford University Press
Total Pages : 256
Release : 2020-01-30
ISBN 10 : 9780192578037
ISBN 13 : 0192578030
Language : EN, FR, DE, ES & NL

To understand the bewildering complexities of consumer markets and financial markets, you'll need to look beyond traditional textbooks. This book aims to better understanding of current markets through studying the implications of living in an information age. It examines the impacts that information has on how markets function, and presents a novel market theory in which information takes centre stage when analyzing how the economy functions and evolves. It depicts markets with three categories of actors (consumers, businesses, and information intermediaries), and predicts the growing importance of the role of information intermediaries, or 'matchmakers', as facilitators of transactions between consumers and businesses. Matchmakers and Markets will guide readers to reflect on their own role in the economy. It provides numerous scenarios and examples from the real-world economy, enabling readers to ask new questions and draw their own conclusions. The aim of this book is to stimulate the reader's own thinking, whether a consumer on the high street, or an investor on Wall Street, a policy maker in the government armchair, or an entrepreneur dreaming to make the next big thing in the world. This book will stir up discussion and debate as the claims and conclusions move away from mainstream theories.

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