Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decision

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics s

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both stra

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance

Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of l

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its